First-ever effective advertisement
Friday, July 7, 2006For the first time ever I was drawn in to an advertisement on a Web page. This is definitely worth noting.
It happened on The Onion. Something animated caught my eye at the right of the page. It was an ad for the movie My Super Ex-Girlfriend.
Here’s what was great about the ad:
- The video caught my eye without startling me.
- The name of the movie and leading cast member names were constantly displayed at the top.
- By default the audio was disabled, but there was a prominently (but not distractingly) displayed link to enable audio.
- The video does not loop; once it completes there’s a link to replay it.
I actually watched the video a second time.
The movie story seems kinda funny. The story idea would seem to be a reasonably effective way of getting guys to go to a chick flick. (Using Uma Thurman as a lure doesn’t hurt, either.)
