For the first time ever I was drawn in to an advertisement on a Web page. This is definitely worth noting.
Here’s what was great about the ad:
- The video caught my eye without startling me.
- The name of the movie and leading cast member names were constantly displayed at the top.
- By default the audio was disabled, but there was a prominently (but not distractingly) displayed link to enable audio.
- The video does not loop; once it completes there’s a link to replay it.
I actually watched the video a second time.