Thursday, July 24, 2014

First-ever effective advertisement

Friday, July 7, 2006

For the first time ever I was drawn in to an advertisement on a Web page. This is definitely worth noting.

It happened on The Onion. Something animated caught my eye at the right of the page. It was an ad for the movie My Super Ex-Girlfriend.

Here’s what was great about the ad:

  • The video caught my eye without startling me.
  • The name of the movie and leading cast member names were constantly displayed at the top.
  • By default the audio was disabled, but there was a prominently (but not distractingly) displayed link to enable audio.
  • The video does not loop; once it completes there’s a link to replay it.

I actually watched the video a second time.

The movie story seems kinda funny. The story idea would seem to be a reasonably effective way of getting guys to go to a chick flick. (Using Uma Thurman as a lure doesn’t hurt, either.)

Good week

Friday, April 7, 2006

It’s been a good week, a little crazy in places:

  • I got back from Asheville at about 1:30 Tuesday morning.
  • Tuesday night I hit the NY Tech Meetup. Interesting.
  • Wednesday Apple announced Boot Camp. I’ve been wanting to ramble on it ever since.
  • Wednesday night I did the New York Flyers group run. It was a better-than-usual night. Good company.
  • Thursday was a low-key night. I rode my bike for the first time in a couple weeks.
  • Today I went to Bryant Park after work and chilled for a while. Very therapeutic. I ran into my neighbor on the train and found out she’s the new sales head for Fast Company. I’m getting ready to run out and see Inside Man.
  • My friend Jen will be visiting this weekend. She’s bringing her daughter Grace and her husband Richard.

Most of this stuff I’ll blog about later, I just want to get in a brain dump now.

Do-it-yourself filmmakers unite

Wednesday, January 18, 2006

To anyone with nothing more than a digicam and a dream, here’s proof you might just have a chance. Inspiring stuff.

It will be interesting to see how the film fares.

Tony Blair’s day

Thursday, January 12, 2006

An interesting video from Tony Blair’s crew on Google Video.

A little dry, but neat to watch.

HBO On Demand hidden gem

Saturday, January 7, 2006

I turned on Eurotrip as background while completing some mandatory online training this morning.

This movie is an absolute riot. One of the funniest I’ve seen in quite a while.

Funny to me, anyway. There’s no accounting for taste.

Prior to seeing it I’d never even heard of this movie. It’s either a hidden gem or further proof I’m out of the entertainment loop.

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